Pariplay Ltd, the leading aggregator and content provider has signed an agreement with Paf that will give the operator access to the 14,000+ games on its FusionTM platform.
At Paf we launch new slot machines all the time. But one thing really sets us apart. We make our own games. Such as our hugely popular little family of slot machines Cash & Carry and Cash & Carry Shopping Spree. As the way that gamblers access games such as slot machines have of course changed quite noticeably over the years, PAF have always been a company that is prepared to change with the times too, and as such they have launched a range of online and mobile device compatible games, of which many of them are all action and potentially high paying.
The comprehensive portfolio contains all of the supplier’s proprietary slots, as well as thousands of others from some of the industry’s most sought-after studios. The titles they produce will soon be available to Paf customers.
Christine Lewis, Chief Commercial Officer at Pariplay, said the new partnership was a particularly significant one given the status of the operator as leading in responsible gaming and its geographical reach
She added: “Paf is one of the leading names in European gaming and we are very excited to be working with them. Their huge customer base will benefit not only from the quantity of games available, but the sheer quality contained within the range.”
Kim Johansson, Chief Gaming Officer at Paf, added: “Giving consumers variety and choice is incredibly important when it comes to staying ahead of our competitors. By offering them the great games that are delivered by the FusionTM platform we are doing that – and we are looking forward to seeing the agreement bear fruit in the coming months.”
As well as a comprehensive selection of localised games, FusionTM comes with a range of conversion, retention and tool mechanics and it is licensed in more than 16 regulated markets.
| Ålands Penningautomatförening | |
| Type | Government agency |
|---|---|
| Industry | Gambling & Casinos |
| Founded | 1966 |
| Headquarters | Mariehamn, , |
Area served | Worldwide except Non-Regulated Countries |
| Christer Fahlstedt CEO | |
| Products | Slots, bingo, casino, poker, betting online, live betting, lotteries |
| Services | Online Gambling, Physical Slots in Baltic region, Club Paf Casino, Poker |
| Revenue | €116.5 million (2017) |
| EUR 27.6 million (2017) | |
| 400 (2017) | |
| Parent | Ålands Penningautomatförening |
| Subsidiaries | paf.es |
| Website | www.paf.com |
Ålands Penningautomatförening or Paf is a money gambling operator based on the Åland Islands in Finland and owned by the regional government.
Paf offers games on the internet and on board cruise ships in the Baltic and the North Sea. The company also has physical gaming activities on Åland. Paf's mission is to generate funds for the public community on the Åland Islands. Every year, around €20 million in Paf funds are distributed by the Åland regional government to a range of projects within health, culture, education and sustainability. Paf has customers in Finland, Sweden, Estonia, Spain and Latvia and is licensed and controlled by the local Åland government.
An independent allocation board distributes Paf's profit to non-profit associations, individuals and organizations that support the local community on the Åland Islands. In 2017, the allocation board distributed a total of €15.8 million in Paf funds to public good in the form of grants and loans.[1][2]
- Social activities: €3,267,000
- Environmental activities: €450,000
- Youth work: €482,000
- Sport: €1,640,000
- Arts and culture activities: €1,788,000
- Leadership grants: €95,000
- Event grants: €100,000
- Other operations grants: €2,400,000
- Investment grants: €1,000,000
- Integration: €40,000
- Loans: 3,738,000
Paf is a global leader within responsible gaming. In 2018, Paf became the first money gaming company in the international market to set a loss limit for its customers. The new limit, designed to curb problem gambling, stipulates that no customer can lose more than €30,000 annually by playing at Paf. The company's other responsible gaming initiatives include prize-winning innovations for regular follow-ups of customers' gaming habits and collaboration with the Department of Psychology at Stockholm University within responsible gaming research.[3]
Paf also arranges a biennial Responsible Gaming Summit[4] to provide an international platform for increasing awareness regarding responsible gaming. The conference attracts gaming operators, partners, academics and decision makers to raise awareness, create transparency between stakeholders and share best practices.[5]
History[edit]
Paf was founded in 1966 for fundraising on Åland by non-profit organizations Folkhälsan på Åland, Rädda Barnen (Save the Children), Röda Korset (Finnish Red Cross) and the Dagens Barn foundation for children.[6]
In the early 1970s, Paf started to operate aboard car ferries registered on Åland. In 1999, Paf launched its first online games.[6]
Since Paf is owned by the regional government of Åland and its profit is distributed to the public good, it is paramount that company operations are administered in a socially responsible way. Therefore, Paf decided to implement an annual loss limit for any customer playing at Paf. The limit entails that a single customer playing at Paf may not lose more than €25,000 annually.[7]
Paf and Sunborn Hotel opened Casino Sunborn in Gibraltar in spring 2015.[8] It was sold to its competitor Admiral in July 2018.[9]
Awards[edit]
In 2014, Paf was named the most socially responsible gaming company in the eGaming Review Operator Awards.[10]
In 2017, Paf was again awarded the prize for the most socially responsible gaming company in the eGaming Review Nordic Awards.
In 2018, Paf was awarded the prize for Best Marketing Campaign in the eGaming Review Nordics Awards.
In 2018, Paf was chosen as one of the 40 most inspiring working places in Finland by Corporate Spirit Ltd.[11]
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References[edit]
Paf Sotalol
- ^'Paf raises €21 million for the public good in 2014'. News Powered by Cision. Retrieved 2016-01-13.
- ^'Paf Annual Report 2014'(PDF). Retrieved 2016-01-13.
- ^'Tukholman yliopisto tutkii nettiviestinnän keinoja pelirajojen asettamiseksi'. Turun Sanomat. Retrieved October 30, 2015.
- ^'Responsible Gaming Summit'. www.paf.com (in Finnish). Retrieved 3 January 2021.
- ^'Peliyhtiö Paf investoi 320.000 euroa peliriippuvuuden tutkimukseen'. MEDICINE NUNTIUM. Archived from the original on September 30, 2015. Retrieved October 30, 2015.
- ^ ab'The history of Paf'. Paf. Retrieved September 8, 2015.
- ^'FOX secures removal from FTSE Russell gambling exclusion list'. Gaming Intelligence. 6 December 2019. Retrieved 3 January 2021.
- ^'Casino Sunborn License Granted - Essential Marbella Magazine'. Retrieved 3 January 2021.
- ^'Sunborn and Casino Admiral join forces on new venture'. Chronicle.gi. Retrieved 3 January 2021.
- ^'Paf wins award for social responsibility'. Intergame. Retrieved August 24, 2015.
- ^'Paf is one of the most inspiring workplaces in Finland - wins 'Most Improved' prize'. News Powered by Cision. Retrieved 3 January 2021.